Oct 31: Recording of "consumer alert" from Steve Poizner

This recording has called Oct 31.

"This is a consumer alert. Official state records show that Cruz Bustamante paid the largest ethics fine in history for illegal campaign fundraising. Bustamante also took one hundred and fifty thousand dollars from insurance companies for his insurance commissioner campaign. That's why consumer advocates and every major newspaper in California are supporting Steve Poizner for insurance commissioner. This has been a consumer alert."

What's this "consumer alert" bullshit?